The topic of Master Data Management (MDM) is one that is gaining more momentum as companies seek to improve organizational efficiency and intelligence. The thought of data Nirvana and the accompanying value is pushing these projects to the forefront, not least because an MDM strategy will make many other internal application projects a success. Below is an article that highlights ten key lessons from the early adopter pioneers who have seen the value of MDM.
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4/16/2008
By Wayne Eckerson and Jill Dyché
The Master Data Management Insight 2008 conference, held March 2 – 4 in Savannah, GA, received favorable reviews from the 100 senior-level attendees. MDM Insight 2008 was the first invitation-only event in the MDM industry, and the first topic-specific event hosted by TDWI. The attendees were enthusiastic about the content, which was primarily delivered by practitioners who are early adopters of MDM technology. The event sponsors were MDM thought leaders whose solutions have helped many early adopters deliver reconciled master data to a variety of business applications and organizations. MDM Insight 2008 featured an intimate atmosphere that fostered a rich dialogue among participants and highlighted numerous valuable lessons.
Here is a recap of the 10 major lessons learned during our two-day immersion in MDM in Savannah.
1. Getting Started. Irrespective of their industry, market segment, or existing IT environment, all of the attendees at the MDM Insight event were interested in the right way to launch an MDM initiative. Most had done the due diligence to determine that MDM was the right answer to their business problems. Many had secured budget. Attendees grilled speakers and vendors alike on the best methods for launching a sustainable MDM program. Jill Dyché, partner at Baseline Consulting, says the lesson was clear: “Start small — with an initial project — but think large-scale, long-term, and across subject areas.” As the early adopters reminded their audience, MDM requires new technologies, specialized skills, and a business focus. With all of these ingredients in place, they said the payoff is well worth the effort.
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