Michael Corcoran, VP at IBI, has written a good article about trends in the BI space that one shouldn’t ignore. The gist of it suggests that more people are demanding information and delivering it to users in a way that is simple and mobile. Have a read for yourself.
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Business intelligence (BI) technology has had a tremendous impact on decision-making activities at most companies. In the last several years, it has become one of the most commonly deployed software technologies in the business world, helping executives, managers, and professional analysts stay in touch with current activities.
From an end-user standpoint, however, BI technology is only beginning to reach its potential. In this article, I identify six ways to boost BI adoption rates and drive greater return on your BI investments.
1: Serve a Wider Audience
For years we have been hearing about how BI is moving out to the masses. Vendors are making their BI software more accessible to casual users, and customers are creating BI applications that reach a broad spectrum of the user population. The more consumers of information you have, the greater the value you will obtain from your BI efforts.
To truly deliver BI to everyone in your organization, you have to be able to provide users with a high degree of sophistication via a very simple interface that requires no training. When it comes to reporting, developers should create universal, parameter-driven reports that offer thousands of potential outputs — without requiring users to understand how to use a BI “tool” at all. Successful BI practitioners follow this “guided ad hoc” approach to make business intelligence easy to digest, guiding users to the answers they need. Also, each menu or form should include a subscription or scheduling option, so users can request regular updates via e-mail.
Once the right information is easily available, everybody in your organization becomes a potential decision maker, whether they work in customer service, shipping, manufacturing, finance, or just about any other area. Whether you call it “consumer BI,” “pervasive BI,” or “BI for the masses,” the focus has shifted from BI professionals, who need complex tools to create and analyze information, to everyday workers who simply want to access content in meaningful ways.
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